Who, What, Where, When, Why?

Now that I have written a (hopefully) informative post, I'd like to actually introduce myself and explain why I have started the blog. I promise that the next post will have substantive content.

Who the Heck Are You?
If you look around this site, you should get a fairly good idea of "who I am".  I live in MA. I love to shoot video, edit and program. I also have a new interest - writing articles.

Why Are You Posting Here And Not the Avid Website?
One question I have received is "Why are you doing this on your personal website instead of on the Avid site?"

I want to show you that I create articles as an Avid enthusiast; not just as an employee looking for a pay raise or a promotion (although those are nice as well). I'm not writing these posts during my normal work hours because during my normal hours I should do what I was hired to do - write code. I want to frame my blog in the context that I am a part of the Avid user base, just maybe with a slightly different perspective because of where I choose to hang out during the weekdays.

The other reason I choose to post on my site is that it is infinitely more interesting for me to go through the process of establishing my own presence on the internet rather than simply signing up for a blog account on someone else's site. I've never hosted a blog before, so I wouldn't want to deprive myself of the entire experience.

If I decide I would like to expand the focus of the blog, it will be much easier to do so through this site.

Why Are You Doing This At All?
I remember a few weeks after I started at Avid, I asked my group lead to explain the QuickTime/Avid workflow. I felt utterly confused and asked him the same question about five times during the same week. Asking the same question five times was not something I wanted to do as a new hire! While I don't have confusion about the workflows anymore, because I use them so often, I realized that other people might have the same confusion if it had never been explained to them. Now that I understand more about this industry and Avid products, I'd like to share the information with others.

Geez, You Write Like an Engineer But I'm an Editor!
First, I know that there has been some negative feedback about the first article I posted  but that feedback was not sent to me.  While you are free to direct your feedback in any forum you wish, it would be the most advantageous for everyone to direct it at me so that I can take any criticism into account when I write future articles.

Based on feedback I received, I don't think the writing style is as much of a problem as the background I assumed of the audience. The first article was intended solely to show a workflow. I purposely didn't write about what color space conversion is, what 601/709 means, and what fast import is. I thought doing so would take away from actually learning the steps of the workflow. I recognize that understanding the "whys" and not just "how" helps some people learn. I will try to be more attuned to this in the future, although I don't feel that I should have to define the term in every post in which I decide to use the term "709". I do think a post describing some of the "whys" of the QuickTime brightness workflow is in order.

Keep That Feedback Coming!
I've enjoyed receiving and responding to feedback on my first post. Based on the positive feedback, I plan on continuing with more posts.

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Categories: General
Posted by Justin on Thursday, July 24, 2008 9:02 PM
Permalink | Comments (4) | Post RSSRSS comment feed

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David Wigram gb

Monday, August 11, 2008 4:55 PM

David Wigram

Hey Justin,

this kind of stuff is much appreciated. I see no cause for complaint regarding your style - after all you're addressing some technical issues and you need to be accurate about it.

I for one am subscribed and looking forward to hearing more from you.

P.S. love the live comment preview

KT us

Saturday, August 16, 2008 7:56 AM


I much appreciated the post, thanks!

Mouse Cursors gb

Monday, March 02, 2009 11:26 AM

Mouse Cursors

hey welcome to the wierd and wonderful world of blogging. Don't worry. You will get your fair share of critism and comments as this is the nature of having an online presense. best of luck!

Monday, May 17, 2010 5:47 PM


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